It’s always hard to understand who you really are or represent to someone else. You may think people like you because of the things you like, your taste in music, cool dress sense or the many other things you have in common. Others may look up to you in total awe and aspiration... but what is it about ‘brand me’ that your devoted fans really like, and more importantly, what don't they like!

Now apply this thought to a retail outlet. What keeps your devoted customer base coming back for more? What’s going to give you a larger client base? Do you need to attract a different age group? Who are they and where are they coming from ? Do you have what they want?

We are on the cusp of a major shift in how we think about branding. Historically, a brand has been a promise that says, “If you buy this product you can rely on the attributes attached to that brand.” But we are seeing a new kind of branding emerge, a much more customer-centric branding where the promise is, “I know you as an individual customer better than anyone else, and you can trust me to assemble the right products or services to meet your individual needs.”

At JSA, we have a team of Graphic Designers available to you who specialise in branding. We have successfully completed many 'brand awareness brochures' on behalf of our clients, that communicate to their customers, and to potential new concession brands, the changes that might be taking place in store. These mini brochures offer a sneak preview of what a newly refurbished store has to offer and have been key instruments in attracting new brands instore.

It’s all about the detailing, the overall ‘packaging’ of your store image that make consumers and concessions want to be a part of your brand.

Austins, Newton Abbot
Austins in Newton Abbot  asked JSA to produce a brochure highlighting their exciting new refurbishment. The brochure was very well received and was full of information about the new refurbishment and details of new brands that were keen to be associated with the new store.

de Gruchy, Jersey 
JSA produced a brochure to outline the new store refurbishment they have been working on for de Gruchy in Jersey. The brochure has photographs of the parts of the store that have been completed, visuals of work in progress, and floor plans to show how the new development flows around the store. There is also information on the local area, outlining the stores target market, and details of the new brands the store will have on offer.

Similar projects were also undertaken for Camp Hopson in Newbury and Pearsons in Enfield.

For more details of how we can help you improve and communicate your brand image, or if you have any other Graphic Design projects you would like us to look at, please call Nikki Hemstock.